Finding Jobs through Social Media
Among its million other benefits, the internet is a source of great convenience if you are looking for a job & social media is one the right way to find a job. Institutions like government, private businesses, NGOs use the internet and its services for recruiting the right talent. It is easy, cheap, and highly efficient. Unlike the traditional recruiting model, hiring through the internet has an exponentially high propagation rate, thus increasing the probability of finding the right job or the candidate.
Social media remains to be the primary dominion for recruiters and job seekers to find the best option. What might have started as a personal hobby to make up for the leisure time a decade ago, social media has increasingly become a public outreach platform. It does a great job of putting forward your belief, the ideology you lean towards, and also your command of language and gravity in arguments. Many of these traits are of interest to the recruiters. Therefore everything public on your social media can play a determining factor for you to secure a job. Studies have shown that 92% of recruiting companies use social media for hiring. Also, three out of four hiring managers are likely to check a candidate’s social media profile. Recently, the US department of foreign affairs announced that it would be looking at applicants’ social media history before allowing them to enter the country. All these examples provide enough reasons for us to be mindful of our actions on social media. Following are some tips on optimizing the power of social media to increase your chance of recruitment.
1. Audit your profile
Like Digital Marketing SEO, hiring managers look for keywords in profiles to match their requirements. Customize and tweak your profile based on the job you are looking for. Ensure that the history of your activity is presentable, i.e., clean from profanity and anything that might be radical.
If you are looking for a job in the corporate sector, being politically active/ opinionated might mar your chances. Corporates tend to stay on the right side of political correctness to escape any trouble with the government of the day. However, if you are looking for a job in media, NGO, or human rights organizations, being politically vigilant and outspoken might help your job prospects.
2. Focus on setting your platform
Every job seeker should have a well-established working LinkedIn profile. Besides that, an account on Facebook or Twitter won’t harm. Make sure these profiles are functioning and updated in a timely manner instead of being active once a month. Set your profiles in order, remove unnecessary or cringy content. Update your profile info with accurate information. All these steps stand important in making the right impression.
3. Develop your profile
From photos to text, your social media profile must come across as attractive for the recruiter. To achieve this, you can start by setting a friendly profile picture and remove anything you doubt to be as awkward. Maintain consistency in your activity and highlight your USPs. Professionally portray your talent and skills, don’t flaunt too much. Avoid being the jack of all trades.
Pin the links to your articles, blogs, and relevant accomplishments on your wall to catch the eye. If you have a link to your website, make sure to put it there. Highlight your unique experiences, traits, and skills, things that differentiate you from your competitors.
4. Use the platform to build a network
Probably one of the most significant benefits of social media is its ability to connect us with people who might be hard to find otherwise. This characteristic of social media, if explored rightly, can help you in unimaginable ways. Besides subscribing and following the relevant pages and groups for the right job, you must connect with human resource persons or hiring managers through your account. Strategically build a network of people that are relevant in recruiting process in various companies and organizations. That will not only help you know about the vacancies available but familiarize the recruiters about your profile and your achievements.
5. Do what online?
With a carefully developed profile, you can now engage in relevant activities. Post your content, share articles and interesting news stories on your profile. You can engage in discussions and conversations with potential recruiters. Make sure you don’t suck into it thoroughly that it turns into a nuisance. Just make your point and disengage.
Being consistent is the key. Keep posting content on a timely basis and follow the schedule strictly. If you want to take it a step further, you can create and upload your videos relevant to your profile. Make a youtube channel if you can and contribute to it on a timely basis. This can be useful to your marketing and help you with the job leads.
Social media provides you with a plethora of options. It is practically impossible to utilize all of them. Therefore, after deciding your goal, strategize a plan and follow it ardently while avoiding being deviated. You don’t need to make a profile on every network available; even one single strong profile is enough for you. Each platform has its owns pros and cons and can serve you based on your ambitions. For example, if you are into writing blogs, Twitter is not the place for you due to the character limit. Don’t try to mask your emotions to stay relevant. Don’t be paranoid about uploading a picture of yours or voicing an important political opinion, or sharing a funny meme. You can be real and professional at the same time.