Digital Marketing Strategy for 2021
The world changes every minute. So do people’s behavior and choices. Businesses have a dynamic function. They need minor and major updates periodically to keep up with people’s demands and requirements. As businesses mold according to needs, so do their marketing strategies. Every year companies draft their marketing plan to maximize their sales. The year 2021 is going to be no different & business required a Digital Marketing Company.
The past year of 2020 was quite challenging for the entire planet. It brought with it many sufferings impacting people’s lives directly. These adversities also affected the marketing strategies of businesses. The pandemic played a major role in influencing the working of businesses in 2020. Many were able to adapt, but many were left in a destitute state. It was a classic case of glass half full or half empty. People with a positive attitude and innovative thinking marketed their products strategically despite the lockdown and hence made a fortune in the time of crisis. On the other hand, companies with a lack of creative thought suffered major losses, and some even collapsed.
Now it is also true that the year 2020 has been especially hard for small and new businesses. The year did not harm billionaires like Jeff Bezos or Adani and Ambani, who were able to amass billions from the pandemic.
Free falling of sales, plummeting of the economy, loss of jobs were tremendous jolts for entrepreneurs. Rising from such a state of havoc will not be an easy task. But a carefully planned marketing strategy can be beneficial to recover from the crisis. It is essential for you to be thorough with many aspects before planning a digital marketing strategy for your business. Following are few tips that you would want to consider to head in the right direction.
Focus on mobile-friendly interface
The latest data has proven the fact that people are switching to more mobile-friendly interfaces than ever before. Mobile applications and customized websites are generating unusual traffic compared to desktop. A survey in 2017 showed that 55% of the traffic was falling on mobile devices. Mobile access to service is the new normal. Hence the better option is to get on the bandwagon and optimize your website for mobile. It is an easy, swift, and convenient method for anybody to access the service.
Develop your site structure
In its recent announcement, Google confirmed that core web vitals would be ranking signals in May 2021. Pay attention to the details of your website stats. Analyze what kind of pages are getting maximum visibility. Learn about users’ experience accessing the website. Amplify the response time and search optimization.
Set your security strategy
Lack of proper security can be immensely detrimental for your business. Leaving your website vulnerable to malware and hacking can disrupt your functioning while reducing your sales. Make sure to ossify your firewall against any malicious attack. You need to have a concrete plan in your overall marketing strategy to guard you against any nefarious attempt on your website, social media, and other digital platforms.
Get on GMB [Google My Business]
Another helpful way to create a customer base is to get on Google My Business. This tool puts your details at places on the internet where people can easily find you. Due to its Google Maps feature, your business can become visible to potential customers, who can also review your service. Optimizing GMB would require you to look for a third-party service, but it is worth it.
Optimize and augment your social media activity
Social media is dominating the marketing business day by day at an exponential rate. You need to learn and capacitate yourself with the latest business-friendly services and tools available on various platforms. This will give a significant boost to your visibility. For example, Facebook has many tools for business promotion.
You need to be well versed with the platforms of your clients. Whether it be Twitter, Linkedin, Instagram, you must master the outlet of your requirement in order to get the traction you are looking for.
Remember, social media can be the best marketing tool for you, provided you are consistently creating and publishing.
Decide between SEO and PPC
Assess your financial capabilities and choose between SEO or PPC. Both PPC and SEO services help in yielding positive results and rank your website on google page 1. But both strategies are different depending on the larger goal of your business.
SEO services are better if you are looking for the long-term development of your business where you can grow your audience organically. This service thus also entails significant investments.
On the other hand, PPC or Pay Per Click is a valuable service if you are looking for instant results. If your business is not able to generate the required publicity, but you are confident about your product’s potential value, then PPC is the right choice.
The pandemic has forced businesses to tweak their operations, transforming them from a functional and structural level. Companies are becoming more automated and digitally active with time. Enterpuenures need to learn ways of optimizing their businesses according to unprecedented situations. History has honored those who turned crises like these into opportunities.